DATA-DRIVEN LEAD GENERATION STRATEGY
Get High-Quality Leads Consistently.
I create and manage Google Ads funnels that deliver qualified leads to your sales team. Whether you’re launching a new service or optimizing existing funnels, my strategy is built to maximize your CPL and fill your pipeline.
CORE STRATEGIC FOCUS:
- Google Search Ads
- Landing Page CRO
- Display & Retargeting
- What You Need to Know Before Launching a Lead Gen Campaign
Before running your first campaign, it’s essential to set the right foundation. Here’s what every service-based or B2B business should know:
Know Your Ideal Customer
dentify your Ideal Customer Profile (ICP) and what problem you solve for them.
Define Clear Goals
Decide whether you want sales, leads, or traffic — clarity drives strategy.
Set a Realistic Budget
Start small, gather CPL data, and scale based on lead quality, not just quantity.
Optimize Your Landing Page
Ensure a clear offer, a simple form, and a strong call-to-action (CTA).
Prepare Strong Ad Creatives
Use engaging headlines and descriptions that speak directly to the customer's problem.
Research Keywords
Target "problem-aware" and "solution-aware" search terms your customers use.
Enable Conversion Tracking
This is non-negotiable. Track form submissions and phone calls accurately.
Understand Competitors
Analyze their offers and landing pages—and position your offer more effectively.
Plan for Lead Nurturing
What happens after the lead submits the form? Have an email sequence or sales process ready.
Starting with the right setup saves budget, improves lead quality, and sets your campaigns up for consistent pipeline growth.
- Your Lead Pipeline is Non-Negotiable
Google Ads is the single most powerful tool for driving high-intent traffic — people actively searching for a solution to their problem. But using it incorrectly means wasted spend. My strategy is built on three core pillars:
High-Intent Prospects
I reach people who are actively searching for your service right now. This is not audience-guessing; this is connecting a problem directly to your solution.
Landing Page & CRO
Traffic is useless if it doesn't convert. My focus is on Conversion Rate Optimization (CRO), ensuring your landing page turns visitors into qualified leads.
Scalable Lead Flow
The result? You’ll get consistent, qualified leads, a lower Cost-Per-Lead (CPL), and a scalable pipeline with less ad spend wasted. I focus on measurable outcomes.
I ensure every dollar spent works toward filling your sales pipeline.
🚀 For New Businesses & Startups: Build Your Lead Generation Engine
If you’re new to Google Ads or launching a new service, the first 30 days are crucial for data collection.
I’ll help you set up campaigns and landing pages the right way — so you can build data, attract ideal customers, and generate qualified leads faster.
My Strategy for New Businesses Includes:
Campaign Setup & Structure
- I create high-intent Search and Display campaigns.
- I structure ad groups around specific problems and solutions.
- I write compelling ad copy focused on your unique value proposition.
Keyword & Competitor Research
- I identify high-intent, problem-solving search terms relevant to your niche.
- I analyze competitor funnels, ads, and landing page offers.
- I add negative keywords to eliminate irrelevant researchers and save budget.
Audience Targeting
- I build custom audiences based on demographics and interests.
- I use remarketing and “in-market” segments to attract quality visitors.
- I continuously refine targeting using real campaign performance data.
Budget Strategy & CPL Focus
- I start with a balanced test budget to establish a baseline Cost-Per-Lead (CPL).
- I gradually increase spend on top-performing ad groups and keywords.
- I focus on sustainable scaling — not random spending spikes.
High-Converting Landing Page
- I design or consult on a dedicated landing page built only for conversion.
- I ensure a clear headline, compelling offer, and frictionless form.
- I set up A/B testing for headlines and Calls-to-Action (CTAs).
Continuous Optimization
- I perform weekly monitoring of CTR, CPL, and Conversion Rate.
- I identify early performance trends to improve quickly.
- I track progress transparently so you always see where your money goes.
Result:
- You get a professional lead generation system ready to bring consistent, qualified traffic and high-quality leads — built from day one for results.
📈 For Existing Businesses: Optimize, Scale & Maximize Pipeline
If your Google Ads campaigns aren’t performing, the issue isn’t the platform — it’s optimization or the landing page
I help existing businesses optimize underperforming funnels and transform them into revenue-focused systems with a lower CPL and higher lead quality. The first step is a surgical audit.
My 5-Point Profit Optimization Strategy:
Complete Ads Account & Data Audit
- I perform a complete Ads account Audit of structure and settings.
- I analyze previous data analysis (ROAS, CPA, conversion path) to find leakage.
In-Depth Landing Page CRO Audit
- I analyze user behavior (heatmaps, scroll maps) to find friction points.
- I A/B test new headlines, offers, and form layouts to increase conversion rate.
Smart Bidding Mastery & Control
- I implement goal-based bidding (Target CPA, Max Conversions) to align spend with goals.
- I dynamically adjust bids based on device, location, and audience signals.
High-Impact Creative & Waste Reduction
- I test new ad variations to boost CTR and quality score immediately.
- I perform deep search term mining to aggressively cut irrelevant traffic and budget waste.
Predictable, Safe Scaling
- I identify top-performing campaigns and scale budgets strategically (not randomly).
- I maintain a healthy CPL while expanding your ad reach to new markets.
Result:
- Your campaigns run cleaner, smarter, and more profitably — with consistent lead flow and better control over every ad dollar. Stop waiting for leads and start demanding performance.
🔍 How I Work: The Process That Delivers Results
- Free Consultation Call: I understand your business, service, and lead goals.
- Audit or Setup: I build or review funnels for structure and data accuracy.
- Implementation: I create, test, and launch conversion-focused ads & landing pages.
- Monitoring: I provide weekly optimization to reduce CPL and improve lead quality.
- Scaling: Once profitable, I expand to new audiences or markets strategically.
🌍 Why Choose My Google Ads Service
- 5+ Years of Google Ads Experience& 250+ International Projects Completed.
- Proven Success in E-commerce niches across USA, UK, Canada & EU.
- Unwavering Focus on Profitability, Not Just Clicks.
- Transparent Reporting & easy communication with a strategic partner.
You get a strategic partner — not just a campaign manager — focused on helping your business grow globally and sustainably.
Ready to Fill Your Sales Pipeline with Google Ads?
Let’s build or optimize your campaigns using proven strategies that drive performance. Whether you’re starting fresh or scaling up, I’ll help you reach your business goals with confidence.