DATA-DRIVEN E-COMMERCE AD STRATEGY
Campaign setup is just the start. I run a proactive, data-driven optimization loop to ensure your budget is always producing the highest possible Return on Ad Spend (ROAS). Stop wasting budget on “set-it-and-forget-it” strategies.
The 4-Step Optimization Loop
Campaign performance isn’t static. We operate a repeatable, measurable process to ensure continuous upward movement on key KPIs (CPA, ROAS, LTV).
Analyze Data
Deep dive into auction insights, search term reports, and demographic data. Identify anomalies and potential high-value segments.
Hypothesize & Test
Formulate specific, measurable A/B tests (Ad Copy, Landing Page, Bids) to validate findings. We test one variable at a time.
Implement Wins
Statistically significant winners are scaled across relevant campaigns and ad groups immediately, replacing the lower performers.
Scale & Refine
Increase budget allocation to winning segments and repeat the entire loop. This is how we achieve consistent ROAS growth.
The Goal: Ensure 90% of your budget is spent on proven winners, not speculative keywords or tired creatives.
What We Test: The 3 Pillars of Performance
Optimization is comprehensive. We meticulously test these three variables every single week to beat your competitors and drive down your Cost Per Acquisition (CPA).
Bidding & Budgets
We move beyond simple "Target CPA" or "Maximize Conversions." We find the specific bid strategy that fits your current lifecycle phase.
- Geo/Time Bid Modifiers: Increasing bids when conversion rates peak.
- Custom ROAS/CPA Goals: Adjusting targets based on product margin or service value.
- Budget Reallocation: Shifting spend instantly from low-performer to high-performer campaigns.
Creatives & Ad Copy
Combating ad fatigue and maintaining high Quality Scores is done through constant creative rotation and A/B testing.
- Headline/Description Pinning: Finding the best combinations for Responsive Search Ads.
- Image/Video Testing: Refreshing Display/PMax assets quarterly to maintain engagement.
- UVP Testing: Rotating unique value propositions to identify the most compelling offer.
Audience & Targeting
The market shifts constantly. We proactively explore new search queries and customer segments before your competition does.
- Negative Keyword Mining: Daily analysis of search terms to block wasted spend.
- Custom Audience Segments:Testing new ‘In-Market’ and ‘Affinity’ audiences monthly.
- Performance Max Refinement: Providing better signals (audience lists, text assets) to the machine learning engine.
💯 TRANSPARENT MEASUREMENT
I don’t just send spreadsheets. Every report details the .Hypothesis, the Test Result, and the Implementation Plan. You see exactly how your budget is getting smarter, week after week.
- Hypothesis Driven: What we think will happen and why.
- Actionable Insights: Clear decisions based on statistical confidence.
- Risk Management: Mitigating budget waste immediately.
Stop Leaving Money On The Table.
If your campaigns aren’t actively being tested and optimized every week, they’re losing efficiency. Let’s start the cycle of improvement today.