FOR PLUMBERS, ELECTRICIANS, HVAC, AND MORE
Stop Paying for Clicks.
I specialize in setting up and managing Local Services Ads (LSA) to deliver vetted, pay-per-lead phone calls directly to your local business. Get the competitive edge with the Google Guaranteed badge.
CORE STRATEGIC FOCUS:
- Guaranteed Trust
- Pay-Per-Lead (PPL)
- Dispute Management
- Essential Checklist for Google Guaranteed Status
LSA isn’t like regular PPC. You must pass a strict vetting process to earn the trust badge. Here’s what needs to be in place:
Pass Background Check
All owner/field workers must pass a third-party screening for Google Guaranteed status.
Valid Business Insurance
Upload current copies of your general liability insurance documents as required by Google.
Licenses & Certifications
Provide proof of state/local business licensing relevant to your service industry.
Optimized Business Profile
High-quality profile pictures, clear service listings, and correct hours/service areas.
Active Review Strategy
LSA heavily weights reviews. A consistent 4.5+ star rating is crucial for ranking.
Designated Budget & Bids
Set a weekly budget and adjust bids based on lead type and competition intensity.
Lead Tracking & CRM Integration
Ensure all calls and bookings are tracked accurately to easily dispute bad leads and optimize spending.
I guide you through the entire verification process to secure your Google Guaranteed badge quickly and correctly.
- Why LSA Dominates Local Search Results
Local Services Ads appear at the very top of Google search results, above traditional PPC and the Map Pack. For local service providers, this is the most critical traffic source, based on three distinct advantages:
Highest Visibility
LSA listings dominate the top of the SERP on mobile and desktop, capturing high-intent users looking for immediate service.
True Pay-Per-Lead (PPL)
You only pay when a qualified lead calls or sends a message. No wasted spend on irrelevant clicks like standard PPC.
Built-in Trust & Authority
The Google Guaranteed badge instantly builds credibility, making customers choose you over unverified competitors.
LSA is a direct funnel for local jobs — but only if managed correctly.
🚀 For New Businesses & Expanding Areas: The Zero-to-Guaranteed Launch
Getting approved for LSA is half the battle. We'll handle the entire verification process and ensure your profile is ready to rank.
From background checks to service area mapping, I manage the complexities so your business can quickly start generating high-value local jobs without the hassle of setting up standard Google Ads campaigns.
My Full-Service LSA Launch Includes:
Verification Submission & Tracking
- Complete submission of all license, insurance, and background check documents.
- Constant follow-up to minimize verification downtime.
Profile Build & Optimization
- Crafting compelling business descriptions and service lists.
- Precise mapping of target zip codes and service radiuses.
Review Integration Strategy
- Strategy to funnel positive reviews to your LSA profile immediately upon launch.
- Guidance on responding to all LSA reviews to boost visibility.
Budget & Bid Structuring
- Setting an effective weekly budget based on lead cost (PPL).
- Establishing competitive default and Max Bid caps per job type.
Advanced Scheduling Rules
- Configuring ad scheduling to only run during your operational hours.
- Blocking after-hours leads to save budget.
Initial Monitoring & Lead Quality Check
- Analyzing the first 50 leads for job type and geographical quality.
- Identifying initial disputes and processing refunds on bad calls.
Result:
- Your LSA profile is live, verified, and prioritized by Google, ensuring immediate, high-quality phone calls and job bookings.
📈 For Existing Businesses: Maximize ROI and Dispute Unqualified Leads
Many companies overpay for LSA leads due to poor dispute management and profile misalignment. I turn waste into profit.
My optimization strategy focuses on aggressive lead refund claims, dynamic bid adjustments based on true job value, and continuous review management to keep your profile highly competitive and .Cost-Per-Acquisition (CPA) low.
My 5-Point LSA Profit Optimization:
Aggressive Lead Dispute Management
- Weekly review of all recorded calls and message leads.
- Filing disputes for unqualified calls (wrong service, outside area, etc.) to get money back.
Dynamic Bid Optimization
- Adjusting bids to dominate specific high-value service categories.
- Lowering bids in lower-performing or low-profit service areas.
Geo-Fencing & Service Area Expansion
- Surgically adding or removing zip codes based on true job-closing rates.
- Ensuring your budget is spent only where you have high demand.
Review Velocity Management
- Implementing systems to increase the frequency and quality of new reviews.
- Proactively addressing any negative reviews to protect your badge and rank.
Advanced Profile Audits
- Auditing service categories against competitor offerings to identify gaps.
- Ensuring all background checks and insurance docs are up-to-date to prevent suspension.
Result:
- You retain more budget through disputes, attract higher-value jobs and gain complete control over your local marketing spend with optimized LSA.
🔍 How I Work: The LSA Strategy That Delivers
- Free Consultation Call: I understand your service areas, job types, and current verification status.
- Profile Setup & Vetting: I manage the entire Google Guaranteed application process.
- Launch & Monitoring: I launch campaigns with careful budget and bid caps.
- Optimization & Disputes: Weekly lead disputes are filed to maintain budget efficiency.
- Scaling: I safely expand service areas and increase budgets when performance is verified.
🏆 Why Choose My LSA Service
- Dedicated expertise in Local Services Ads, not just standard Google Ads.
- Proven track record of high lead dispute success rates (saving you money).
- Focus on job quality and CPA over simple lead volume.
- Transparent, direct communication, ensuring you always know your standing.
I am your dedicated partner for local service dominance, focusing entirely on verified leads and maximized ROI.
I am your dedicated partner for local service dominance, focusing entirely on verified leads and maximized ROI.
Stop competing on price and start competing on trust. Let’s get your business verified, optimize your spending, and bring in the highest quality local jobs.