DATA-DRIVEN E-COMMERCE AD STRATEGY
In Free Google Ad Spend.
I specialize in managing Google Ad Grants accounts to ensure 100% compliance, maintain a critical 5% CTR, and maximize your free budget for fundraising, awareness, and volunteer recruitment.
CORE STRATEGIC FOCUS:
- $10K/Month Free Budget
- Compliance & 5% CTR
- Fundraising & Awareness
The Strict Rules of Google Ad Grants Compliance
Failure to meet these technical requirements results in immediate account suspension. I ensure your free funding is safe and secure.
Maintain 5% CTR
Your account must maintain a 5% Click-Through Rate to remain active. My strategy focuses on ultra-specific targeting to guarantee this.
$2.00 Max CPC Bid Cap
Manual bidding is capped at $2.00. We leverage conversion-based bidding strategies to safely bypass this limit for better results.
Strict Account Structure
Mandatory structure of 2 active ad groups per campaign, with 2 active ads and specific keyword requirements.
Mandatory Conversion Tracking
Every campaign must have clear, measurable conversion goals (donations, signups, downloads) correctly tracked.
Mission-Based Keyword Focus
No single-word, overly generic keywords (e.g., "charity"). Keywords must align directly with your non-profit's core mission and goals.
I proactively monitor and adjust your campaigns weekly to ensure you never lose access to your $10,000 grant.
- Aligning Your $10K Grant with Your Mission
The free budget is a powerful tool to drive real-world impact. We translate your organizational goals directly into high-performing, compliant campaigns:
Fundraising & Donations
Targeting users searching for specific giving opportunities, seasonal campaigns, and donor signup pages.
Volunteer Recruitment
Driving traffic to volunteer application forms and information sessions for specific skills and locations.
Program Awareness
Reaching target beneficiaries and policymakers to expand your reach and secure media attention.
Every click must serve the mission—not just spend the budget.
✅ For Unfunded & New Accounts: Full Grant Application & Launch
The application process is complex. I manage the entire technical setup to guarantee a successful grant activation.
I handle the Google for Non-profits application, the technical conversion tracking setup on your website, and the creation of the first set of campaigns that meet all initial compliance checks.
- Setup Deliverables:
Eligibility & TechSoup Check
- Confirming your non-profit status meets Google’s requirements.
- Coordinating Google for Non-profits and TechSoup applications.
Website & Policy Review
- Ensuring your site meets SSL, domain ownership, and content requirements.
- Setting up necessary pages (donation, privacy).
Conversion Tracking Installation
- Implementing Google Tags to track primary goals (donations, form fills).
- Verifying tracking integrity for successful campaign management.
First 3 Compliant Campaigns
- Launching awareness, volunteer, and donation-focused campaigns.
- Guaranteed 2+ ad groups per campaign with mission-aligned keywords.
Geo-Targeting Strategy
- Targeting precise areas where your mission or events are relevant.
- Excluding irrelevant, high-spend locations to preserve budget.
Reporting & Handover
- Dashboard setup showing conversion impact (donations, signups).
- Training on compliance rules and basic budget management.
Result:
- Your non-profit gains immediate access to the full $10,000 monthly grant with a fully compliant, conversion-optimized account.
💡 For Existing Grant Holders: Compliance, 5% CTR, & Max Impact
Has your account been suspended or is your CTR below 5%? I provide the expert intervention needed to restore and optimize your funding.
My monthly management includes constant monitoring of compliance metrics, detailed keyword refinement to boost CTR, and utilizing advanced bidding strategies to get the most out of your free $10k budget.
Monthly Optimization Services:
5% CTR Recovery & Maintenance
- Aggressive negative keyword list building to filter low-intent searches.
- Creating highly targeted ad copy to maximize click rate.
Conversion-Based Bidding
- Migrating campaigns to Maximize Conversions bidding to safely bypass the $2.00 cap.
- Optimizing bids toward high-value volunteer and donation goals.
Quarterly Compliance Audit
- Verifying account structure (2 ad groups, keyword focus) against Google’s latest rules.
- Reviewing policy violations and resolving flags instantly.
Full Budget Utilization
- Structuring campaigns to consistently spend the full $10,000 allowance.
- Identifying high-volume search opportunities relevant to your cause.
Result:
- Your funding is secure, your campaigns are compliant, and your organization maximizes the $120,000 annual value for its mission.
Ready to Harness $10,000/Month for Your Mission?
Don’t let policy violations or low performance risk your free funding. Partner with a specialist who understands the unique rules of Ad Grants to maximize your impact.